Empowering consumers to make healthy & sustainable food choices via science-based strategies
Background & objectives
One of the goals of the Farm to Fork strategies aims at empowering individual to adapt their diet for better health and sustainability. To allow individuals to make informed, health- and sustainability-conscious choices, a new generation of tools and labelling with health, nutrition and sustainability claims will be needed. Moreover, as we know from the past, to reach an effective behaviour change multicomponent and multi-stakeholder strategies are needed.
The new ConSumEr SustainablE FooD ChoiceS (SEEDS) Task Force aims to propose science-based strategies and tools to create a consumer environment promoting healthy and sustainable food choice. The ultimate impact pursued is to drive consumers towards sustainable and healthy food choices.
"Sustainability is central to the sustainable development goals adopted by the United Nations. The activities developed by ILSI Europe and supported by stakeholders from industry, academia, and public sector, will make it easier for consumers to make sustainable and healthy food choices”
Dr Bryan Hanley
Knowledge Transfer Network (KTN) (UK)
Member of the ILSI Europe Scientific Advisory Committee
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